Unite your websites.
Boost efficiency, drive engagement.
Take back control
Pharma companies have built hundreds of websites over the years, often on different CMS platforms or coded in entirely different ways. The result is a fragmented web environment that's expensive to maintain and hard to overview — and in some markets, agency lock-in means you don't even hold direct control over your own web presence.
But fragmentation isn't just a cost problem. It's a readiness problem. A single, governed design system makes your entire web presence programmable — every website speaks the same visual language, so new pages, new markets, and new content go live quickly and consistently, wherever they're needed.
That's what our website design system provides. We build and apply a standardised design system, personalised to your brand, giving you one governed foundation across every market — faster rollouts, consistent brand expression, and the flexibility to meet local requirements. It's also your fastest path into the rest of Anthill Cloud, with Activator, Arcane, and Amplify ready to build on that same foundation from day one. Talk to us about unifying your total web presence.
Ever-growing complexity
Most pharma and MedTech companies' web presence developed organically, with sites and pages added gradually over time. A handful of websites has grown into hundreds that need to be tracked, managed, and updated — with little or no consistency, because there was never a central plan or system to begin with.
A governed design system isn't a design exercise — it's the infrastructure your content platform runs on.
Your total web presence is impossible to overview. At a global level, you may not know how many websites you're running, let alone be able to track performance or benchmark one market's results against another.
A fragmented technical environment makes it hard to keep sites updated — even minor changes become agency projects, and every site's own coding means the same update has to be rebuilt again and again instead of released once.
Without the right governance in place, brand identities drift across your web presence, even for the same product. Every deviation has to be caught and corrected after the fact, instead of prevented at the source.
Same product, different look. Without one design system to inherit from, local teams reinterpret brand guidelines their own way — and every market that copies the last one compounds the error.
Without a centralised system, costs spiral. Affiliates building and maintaining websites locally duplicate work on both the technical and creative side, and that workload only grows as the number of sites rises.
Bring clarity to your web presence
Anthill's website design system gives you a single technical platform, governance model, and set of standardised design components — personalised to your brand and applied by our team, so every website you run is ready to plug into Anthill Cloud. This lets you simplify web content creation and ensure brand alignment, with the flexibility to meet local market requirements.
It works on a 'spoke and wheel' model. At the hub, core technical elements are built centrally for all brands and websites — informed by web crawlers that scan your entire web presence and identify every design element and content functionality in use, so the core system covers everything you need. Brand teams then use these elements to create master brand sites for each product, and affiliates use those master sites to build the websites they need for their markets.
Most brands run entirely on our standardised design system — it's built to cover the full range of components and content types a modern pharma web presence needs, out of the box. It's also a natural fit with the rest of Anthill Cloud, so Activator, Arcane, and Amplify are ready to go the moment you want them. If a market needs functionality beyond the standard system, we scope and build bespoke extensions as an additional engagement.
By unifying your web presence on one design system, you turn hundreds of static sites into a single, agile content channel — one that Arcane can populate, Activator can govern, and Amplify can personalise. Beyond the efficiency and cost reduction, unification activates your websites: content cascades through your organisation far faster.
Efficient, agile and effective
Brand teams use the design system to build on-brand pages quickly. Content generated in Arcane and assembled through Activator can go live without a developer in the loop, and affiliates can keep websites refreshed without waiting on an agency. Amplify draws on the same governed components to give HCPs tailored, on-brand experiences — turning a series of independent websites into a single, far more powerful channel.
Increase speed
Deploy pre-approved, on-brand components straight from Activator, so new pages launch in days rather than months.
Deliver the right message to the right person in the right way
Empower affiliates
Let local teams generate compliant, on-brand content with Arcane, then publish it into the design system without touching code.
Build an ecosystem of connected digital channels
Reduce cost
Stop paying to rebuild the same components on every site. One governed design system removes duplicated dev and creative work.
Create tailored experiences for specific HCP profiles
Align brands
Cascade brand and compliance rules automatically to every website, so nothing gets lost in local interpretation.
Orchestrate channels around customer needs
Raise your value
Lower your cost per page by reusing the same governed components across Arcane-generated content and Activator workflows.
Match content to specific customer profiles
Improve engagement
Feed consistent, structured content into Amplify, so HCPs get personalised experiences backed by unified analytics.
Track HCP interactions to improve marketing and services
Master Design System: global website unification
How to unify a global pharma company’s total web presence on a single platform – ensuring brand alignment and simplifying content creation
A structured process
Disovery
Analysis of your total web presence, and where Activator, Arcane, and Amplify can plug in first.
Design & Build
Master architecture, governance model, and your personalised design system.
Implementation
Liaison and training on the design system and the wider Anthill Cloud suite.
Scale
Design and content production support as you roll out across markets.
What we offer.
Website Design System.
Best in
Anthill partners with you throughout the design system engagement — from mapping your total web presence to the governance and technical foundation that lets Activator, Arcane, and Amplify run on every site, in every market.
Discovery
Complete review of all websites in every market — mapping technical requirements, content needs, and where Activator, Arcane, and Amplify can be introduced first.
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Design
Governance model, work streams, roles and responsibilities, and the specification of your personalised design system — the components, content types, and rules the rest of Anthill Cloud will run on.
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Build
We build and apply your standardised design system, branded to your guidelines, and connect it to Anthill Cloud. Need functionality beyond the standard system? We scope and build bespoke extensions as an additional engagement.
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Start scaling compliant content with Anthill Cloud.
You came here to unify your websites — but the bigger opportunity is what that foundation unlocks. Once your design system is in place, you're not just running tidier websites; you're ready to create content faster with Arcane, govern it consistently with Activator, and deliver it to HCPs with Amplify. Let's talk about how Anthill Cloud can help you scale your content creation, compliantly.
Start activating your web presence today.
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Best in
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Omnichannel
Deliver connected, personalised HCP experiences at scale with Anthill Cloud
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Modular Content
Build once, approve once, deploy everywhere — faster MLR cycles and lower cost per tactic
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Product Launches
Launch faster and reach every HCP — powered by Amplify, Arcane, and Activator
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Veeva Solutions
Deep integration between Anthill Cloud and Veeva Vault for a seamless content supply chain
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Customer Journeys
Map and activate tailored HCP journeys that respond to individual behaviour and needs
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Content Excellence
Raise the quality, consistency, and compliance of everything your marketing team produces
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AI & Automation
Raise the quality, consistency, and compliance of everything your marketing team produces
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Do you have a specific challenge?
Contact an Anthill consultant.
