Unite your websites.
Boost efficiency, drive engagement.
Take back control
Pharma companies have built 100s of websites over the years. These often run on different CMS systems or are coded in different ways. The result is a highly complex web environment that is hard to overview and expensive to keep updated. And in some markets, companies may even be 'locked' into agency relationships and so lack direct control over their web presence.
Our website unification service puts you back in control. It provides both the technology and the processes that enable content to be released centrally, approved at all stages, and adapted to meet local needs. And we work with you to transfer your existing content – all sites, anywhere in the world – to the system. Talk to us about unifying your total web presence.
Ever-growing complexity
Most pharma and MedTech companies' web presence developed organically, with sites and pages gradually being added. Over time, a few websites have grown into 100s that companies now need to track, manage and update. Because sites grew organically – with no central plan or system – there is little or no consistency.
It is common to find companies running multiple CMS systems worldwide and even trying to maintain sites that are individually coded in different ways. This fragmented environment causes many problems.
The total web presence is impossible to overview. At a global level, people may not even precisely know how many websites the company is running around the world — let alone have the ability to track performance, develop strategies, and make changes to better engage healthcare professionals (HCPs).
Because of the fragmented technical environment, it is challenging to keep sites regularly updated. Even minor updates may become an agency project. The result is a slow process, with affiliates at different stages of implementation and, therefore, inconsistent communication across markets.
Without the right governance structures, brand identities can differ across a company’s web presence — even for the same product. Correct brand implementation can get ‘lost in translation’ as rules are interpreted in different ways, with errors going uncorrected due to a lack of oversight.
Specify your requirements for technology platforms, systems and tools. This phase analyses your current technologies and their application to your content excellence strategy. It details how current tools and systems can be optimised and identifies opportunities for new solutions to be deployed to bring efficiency to your supply chain.
Without a centralised system and approach, costs can spiral. If affiliates are each building and maintaining websites locally in different ways, there will be a duplication of work on both the technical and creative sides. And, as the number of websites continues to rise, affiliate workload continues to grow.
Bring clarity to your web presence
Anthill's website unification service provides a single technical platform with the governance system, project management and training that enables you to take full control of your web presence — no matter how many websites you operate worldwide. This allows you to simplify web content creation and ensure brand alignment with the flexibility to meet all local market requirements.
It works by a ‘spoke and wheel’ strategy. At the hub, core technical elements are created centrally for all brands and websites. This approach is made possible by extensive research and the use of ‘web crawlers’ that scan your entire web presence and identify every single design element and content functionality in use. This way, we can ensure that the core system meets all requirements.
At the next level, brand teams create master brand sites for each product using these elements. Affiliates then use these master sites to build all the product websites they need for their markets. In this way, the company gains the efficiency benefits of centralisation, while brand teams can ensure the correct online representation of their products. Local markets also benefit from a system that is easier to work with, gives them control, and speeds up the creation and adaptation of websites — while meeting all their specific functionality requirements.
By unifying your web presence in a single system, websites become a more agile and effective channel. Beyond the inherent efficiency and cost-reduction, unification activates websites. Content cascades through your organisation much faster.
Efficient, agile and effective
Brand teams use the system tools to be more creative, quickly building on-brand content elements and releasing them to the markets. Affiliates can keep their websites refreshed and provide customer-facing teams with web content to engage HCPs through other channels like approved email. In essence, website unification turns a series of independent websites into a single and far more powerful channel.
Increase speed
Quickly cascade approved content across teams and regions for faster execution.
Deliver the right message to the right person in the right way
Empower affiliates
Ensure consistent and accurate brand expression across all markets and digital touchpoints.
Build an ecosystem of connected digital channels
Reduce cost
Enable local teams to refresh content autonomously while staying on-brand.
Create tailored experiences for specific HCP profiles
Align brands
Meet HCP expectations with timely, relevant, and continually updated information.
Orchestrate channels around customer needs
Raise your value
Eliminate redundant work and streamline operations to lower content production expenses.
Match content to specific customer profiles
Improve engagement
Respond faster to market needs with cohesive messaging and unified analytics.
Track HCP interactions to improve marketing and services
Master Design System: Global website unification
How to unify a global pharma company’s total web presence on a single platform – ensuring brand alignment and simplifying content creation
Disovery
Analysis of your total web presence
Design & Build
Master architecture and governance
Implementation
Liaison and training on the solution
Scale
Design and content production support
What we offer.
Porject partnership
Best in
Anthill partners with you throughout the website unification process — providing services that take you all the way from initially mapping your total web presence to analytics that demonstrate project ROI. To activate your web channel around the world, get in touch.
Discovery
Complete review of all websites in all markets, enabling a detailed project plan that specifies both all technical requirements and affiliates’ content needs around the world.
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Design
Detailed plan with governance model, work streams, description of roles and responsibilities, system architecture design, specification of media formats and message strategy.
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Build
Creation of design documentation, guidelines and policies for global use. Building the technical platform and website master architecture that enables content to cascade throughout your organisation.
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Start activating your web presence today.
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Best in
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Modular Content
Deliver the perfect HCP experience
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Product Launches
Effective Product launchesDeliver the perfect HCP experience
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Veeva Services
Deep integrations with the Veeva platform
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Customer Journeys
Solve specific marketing challenges
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