A new paradigm in pharma marketing.
Scale, optimize, personalize.
Enables marketers to rapidly create new tactics based on approved materials using simple prompting.
Synchronises all content, making it fully accessible across your organisation in 30+ languages.
Reduces production costs by enabling content to be easily found and reused across markets.
Empowers you to fully implement omnichannel strategies by generating content in the required high volumes.
The Arcane advantage.
Smarter content. Less effort.
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AI in pharma marketing: meaning, strategy and best practices
Healthcare AI content generation, MLR acceleration, data insights and sales force empowerment
How it works.
Discover. Generate.
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Content discovery and planning
Arcane connects your entire organisation to global content by synchronising your DAM — PromoMats, MedComms, Aprimo, or others — and making it accessible in over 30 languages. Simply start a conversation in your own language to find exactly what you need: from tactics and content modules to scientific statements or GTM strategy insights.
Compliant content generation
Arcane accelerates pharma marketing by safely applying generative AI to your approved content. By understanding your entire digital asset library, it repurposes existing MLR-approved materials to generate compliant tactics on demand.
Simply prompt Arcane, and it finds the right assets, applies your design system, and delivers ready-to-use content for platforms like Marketing Cloud or Veeva, turning weeks of creative work into seconds.
Key benefits.
Smoother workflows, lower costs.
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Activate modular content
Speed MLR by building tactics using pre-approved content modules.
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Simplify localisation
Empower markets to generate compliant content in local languages.
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Increase relevance
Easily produce content for specific customer groups & profiles.
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Expand in-house production
Reduce agency dependency by empowering teams to build tactics.
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Agile marketing
Speed production and respond faster to market changes and data insights.
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Enable omnichannel
Generate content in the volumes required by personalised strategies.
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Increase reach
Leverage low content costs to engage previously unaffordable regions or groups.
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Empower medical affairs
Enable entirely new workflows for scientific content.
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Solving your challenges.
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Arcane activates your existing investments — unlocking more value and enabling you to achieve long-held ambitions and solve pressing pharma marketing challenges.
Arcane provides the efficiency to dramatically increase content production volume while staying on (or under) budget.
Arcane enables you to quickly tailor communications to any HCP profile or stakeholder group.
Arcane empowers people to find the content they need and view it in the language they prefer.
Arcane speeds content production enabling you to take every opportunity that presents itself.
Arcane enables people throughout your organisation to get what they need, fully translated, in seconds.
Arcane empowers local markets to create compliant tactics at whatever volume they require.
