Supercharge
your content
supply chain.

Create compelling content across all channels, faster, at a more predictable and lower cost.

Get more done, in less time.
Content at scale.

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Faster content production

It just takes seconds to insert content elements, rearrange on screen, make copy edits, and alert MLR for required approvals

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Easier MLR

Helps MLR colleagues to focus their attention just where it’s needed.

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Streamlined localisation

Activator’s visual interface makes it easy to create and update content for key channels like eDetailing and Approved Email.

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Value from Veeva Vault

Keep your content safe in Veeva Vault while making everything easier to overview, search, adapt and share.

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SILVER PRODUCT + CONTENT PARTNER

Make the most of your 
Veeva Vault.

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By fully-activating your Veeva Vault, and enabling modern content management practices, Activator makes the pharma marketing supply chain efficient — enabling you to deliver more content in less time.

Activator and modular content with Veeva Vault PromoMats,
that's a really nice combination.
Mubasher Hassan
Global Head of Content Management at Grünenthal

Faster content production.

Create without friction.

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Use pre-approved modular content and templates

Speed up content production by using pre-approved templates and ‘modular content’ — immediately accessible right inside Activator.

Re-use modules across multiple channels

‘Modular content’ is created once, approved once, and then used in as many channels as you require. This speeds the production of materials by making it easy to re-use core content — enabling you to deliver more content faster than ever before.

No coding or developer experience required

Use Activator’s visual interface to quickly build content for channels like eDetailing and Approved Email and see changes as they happen. No coding or developer experience is required.

Create quick briefs for your agency/production partner

Quickly mock-up content in Activator to direct your agencies. Now you can speak their ‘visual language’, better communicate your ideas, and avoid misunderstandings, so fewer revision rounds are required.

Enhanced collaboration tools

Activator makes it easy to comment on content by adding clearly visible notes. It's even possible to 'tag' people to indicate responsibilities or enable them to share their expertise on specific topics.

Version control

Activator automatically keeps track of changes to content. This helps speed MLR by making material easier to review — and ensures that you, your affiliates, and their agencies are always working with the latest approved content. No confusion, no hassles, just clarity.

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How to increase content go-to-market speed

How Anthill Activator enabled a leading pharma company to reduce content costs, empower marketing teams to create, and speed time-to-market

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Easier MLR.

Fast and simplified.

59%
Approval status clarity

An innovative ‘traffic light’ system (green approved, yellow modified, red unapproved) lets MLR quickly focus where needed, avoiding duplicate work.

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Modular content activation

Activator streamlines reviews with modular content, approved once and reused across channels. Its unique approach gives MLR full development history for each module.

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Complete development history

Activator speeds approvals by providing an instant and complete overview of the review status of all content elements. MLR no longer have to go hunting for information. Everything is right there in Activator, immediately accessible.

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With omnichannel marketing, you enable HCPs to explore your content in full. By mixing channels and content formats you build customer journeys that keep people clicking and learning. In this way, the infrequent and disconnected engagements of the past become a connected experience that strategically moves people up your adoption ladder.

MLR Magic

Experts from Novo Nordisk, UCB, Astellas and Anthill explain how new processes and technologies are simplifying and speeding content reviews in pharma — empowering affiliates to respond faster to HCP needs.

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Streamlined localisation.

Track adaptation across markets.

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Quickly compare local and global content

Activator's ‘side-by-side’ view lets users compare global master content and localisation instantly. Reviewers no longer juggle documents and everything is clearly displayed in one place.

Side-by-side translation review

Activator’s ‘side-by-side’ view enables you to see both the original ‘master’ text and the translation simultaneously on screen. This facilitates faster content reviews and simplifies the translation processes — providing a useful comparison of text lengths, which change significantly across languages.

Industry standard formats

Activator enables easy import and export of Excel, CSV and XLIFF file types which are industry standard for translation. Therefore, no disruption is made to agency practices while you and your affiliates benefit from Activator’s improved localisation oversight and collaboration tools.

Create quick briefs for your agency/production partner

Quickly mock-up content in Activator to direct your agencies. Now you can speak their ‘visual language’, better communicate your ideas, and avoid misunderstandings, so fewer revision rounds are required.

Enhanced collaboration tools

Activator makes it easy to comment on content by adding clearly visible notes. It's even possible to 'tag' people to indicate responsibilities or enable them to share their expertise on specific topics.

Version control

Activator automatically keeps track of changes to content. This helps speed MLR by making material easier to review — and ensures that you, your affiliates, and their agencies are always working with the latest approved content. No confusion, no hassles, just clarity.

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Value from Veeva Vault.

Overview, search, adapt, share.

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Content always stays secure in Vault

Activator connects to Vault through an API. This means that your content never leaves Vault — everything remains securely in place for its entire lifecycle. But now, with Activator, your content becomes easier to overview and editable.

Total content visibility and quick updates

By connecting to Vault through an API, Activator provides a full overview of all your available content. Everything becomes clearly visible. And Activator enables you and your creative partners to quickly make updates — without the content ever leaving Vault.

Faster, smarter content creation

Activator makes your Vault marketing content more dynamic and editable. Now it becomes easy to create and update content for key channels like eDetailing and Approved Email. With Activator, it just takes seconds to insert content elements, rearrange on screen, make copy edits, and alert MLR for required approvals.

Seamless collaboration and reuse

Because your content never leaves Veeva Vault, you never need to worry about keeping track of materials saved in multiple places and in different systems. Activator ensures that everything is always secure yet accessible, so it can be continually re-used and repurposed — ensuring that you get the full value from your content.

Enhanced collaboration tools

Activator makes it easy to comment on content by adding clearly visible notes. It's even possible to 'tag' people to indicate responsibilities or enable them to share their expertise on specific topics.

Version control

Activator automatically keeps track of changes to content. This helps speed MLR by making material easier to review — and ensures that you, your affiliates, and their agencies are always working with the latest approved content. No confusion, no hassles, just clarity.

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Modular content: meaning, strategy, and best practices

How to provide an amazing HCP experience. Full explanation with use cases and best practices in strategy and content

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How Activator compares.

Across key functionalities.

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Specifications
Activator
Others
Expand full list
= Partial Support
Marketing Suite

Activator is an integrated part of our marketing suite.

See
product
in action.

See
product
in action.

See
product
in action.

Launch campaigns faster with ready-to-use tools.
Align global teams with one connected platform.
Personalize HCP journeys at scale.

Activator case studies.
Empowering industry-leaders.

leading pharma company
59%
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Approved email open rates using content created in Activator

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ACTIVATOR CASE
59%
How a leading pharma company reduced content costs, empowered marketing teams to create, and speed time-to-market.
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ACTIVATOR CASE
59%
How a leading pharma company ensured better brand consistency across markets.
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Activator FAQ.

Small and big questions.

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How integrated is Activator with Veeva Vault?

Activator is deeply integrated with Vault. Activator connects securely to your Veeva Vault, which remains the ‘single source of truth’ – all content begins and ends its lifecycle in Vault. Everything remains secure in Vault.

How do I implement Activator in my organisation?

As a cloud-based solution, Activator can be quickly implemented across your organisation. Implementation is further eased with industry-standard user interface design and 'single sign-on' enabling people to use their standard credentials.

Which channels can I build with Activator?

You can create content for eDetailing, approved email, websites, HCP automated engagement solutions, and social media.

How does Activator work with modular content?

Access this pre-approved content right in Activator and simply insert into the channel that you are creating. Uniquely, Activator’s handling of modular content provides MLR with a complete development history of every module.

Get started
with
Activator.

Book demo

Start elevating pharma marketing for your brands.

Speed up your content creation workflow
Unlock full benefits from Veeva Vault
Omnichannel, fully realized