Pharma Product Launch excellence.
Empower your pharma brand’s launch with precision-targeted omnichannel campaigns, AI-driven insights, and scalable commercialization strategies.
Your success.
Our obsession.
Prepare for explosive growth
HCPs always want to hear about new treatments, but the pharma launch window closes fast. Unless you succeed quickly, it is hard to catch up. About 70 percent of products that miss expectations at launch continue doing so in subsequent years.1 It is essential, therefore, to set the right launch trajectory early. You achieve this by ensuring your organisation’s readiness, maximising engagement opportunities pre-launch, and quickly scaling your marketing reach.
Ensure organisational launch readiness
Too often, pharma product launches are presented as an academic exercise, while they are more like a street fight in which the strongest and fastest succeed. Strategy matters immensely, but it is just one factor. Launch excellence is achieved when all elements are optimal: strategy, branding, content planning, omnichannel execution, and the MarTech stack.
Every company’s launch capabilities are different — with unique strengths and weaknesses. The need to meet your organisation's requirements is why Anthill recommends a launch excellence audit (if we haven't worked together recently). This short process determines the support that your organisation requires and enables us to create a precise launch roadmap — not generic plans. For example, companies may be very strong in strategic thinking but weaker in omnichannel execution or need specific MarTech support.
Anthill works with you to ensure you have the necessary marketing muscle in all areas. In this way, we achieve the launch results you need and leave your organisation stronger when the project is complete.
Front-load the engagement
You achieve an explosive launch by first shaping the market. In other words, you maximise your pre-launch opportunities to build momentum — so you're already moving at speed on launch day. This pharma pre-launch ‘shaping’ phase also enables you to avoid many common causes of underperformance — such as insufficient market understanding or poor product differentiation.
Our high-performance go-to-market models emphasise a strong medical programme and active stakeholder relations. Engaging the medical community and patient groups galvanises medical interest and activates patients for whom treatment is suboptimal. Anthill’s consultants work directly with you on these market-shaping strategies.
Your team will include product launch experts with a proven industry track record who can guide you through the process. Our Medical consultants can assist your in-house teams with strategic plans and scientific communication, develop powerful value statements, identify stakeholders, and conduct research on your behalf. And with decades of digital marketing experience, we unlock the potential of technology to increase and extend the impact of your pre-marketing strategy.
Scientific meetings and congresses are no longer the sole — or even the primary — arena for clinical discourse. Now, it is in the digital space that you achieve the reach and repeat engagement required for pre-launch excellence. Anthill’s expertise in the effective and appropriate use of digital communications amplifies your message.
Why Anthill?
Best in
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Proven pharma product launch experience covering, product portfolio and launch to new customer types
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Experience executing communication strategies, brand / portfolio universes / lifecycle management
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Proven toolbox for stakeholder management, including affiliate support for localisation
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Omnichannel capabilities including launch events to drive HCP adoption and behavioural change
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Detail-focused mindset with well-established processes for review, referencing and quality assurance
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Dedicated team with the capacity for launching across several countries simultaneously
Maximise impact at launch
The first three to six months of a pharma product launch are critical. Anthill's renowned expertise in salesforce empowerment and our complete toolbox of digital channels, e.g. eDetailing, remote detailing, and rep-triggered email, enable the required reach and contact frequency — especially when these channels are orchestrated with an omnichannel strategy.
Anthill’s omnichannel solutions achieve the deep engagement characteristic of successful pharma product launches. Instead of disconnected siloed channels, launch excellence today requires a digital ecosystem in which channels and content connect — creating highly engaging customer experiences. We enable you to carefully sequence touchpoints into customer journeys that keep people clicking and learning.
Omnichannel matters in all stages of a product lifecycle, but particularly at launch. You want HCPs to move rapidly through the awareness, belief and support stages. An omnichannel approach achieves this by efficiently orchestrating channels and content in ways that build momentum — empowering customers to propel themselves up your adoption ladder.
The 3 building blocks of pharma omnichannel product launches
Learn the 3 building blocks of pharma omnichannel product launches
Automate engagements to boost reach
With Anthill, you can access the latest automated HCP engagement channels. These solutions are an excellent supplement to sales force activity in pharma product launches — and are vital in the initial months when boosting reach and contact frequency matters most.
Automated engagement — also known as ‘self-detailing’ — provides HCPs with on-demand brand and medical content, available 24/7 — all delivered in a friendly, natural way. HCPs click their way through ‘structured conversations’ at speed. In this way, they get a fast ‘chat-like’ experience that’s personalised to their specific needs. This approach also ensures that MLR is straightforward. In fact, we’ve experienced some of the fastest approvals ever with these solutions.
Amplify your impact with AI
Generative AI massively increases the content available for pharma product launches, making it possible to target your marketing precisely and fully implement ‘content-hungry’ strategies such as omnichannel.
Anthill enables companies to implement AI intelligently in pharma, accounting for the industry’s strict regulatory environment. Our approach is to unlock the full potential of your content, strategy and data investments — extracting more value from what you’ve already built and amplifying its impact.
In this way, we provide implementation-ready AI services and offer specific products like our groundbreaking AI solution Arcane with clearly defined product launch use cases:
- Create content faster & cheaper
- Personalize & segment content automatically
- Solve content discovery and re-use
- Speed content localisation
- Automate tactic creation
Pharma AI solution
See the future of pharma content. Arcane is an AI-powered solution for content discovery, planning and generation — designed for pharma’s specific needs.
What we offer.
Pharma product launch excellence.
Best in
Anthill’s services strengthen your marketing organisation and enable you to shape the market for your product launch. We provide proven strategies and capabilities, omnichannel expertise for the right customer experience, and efficient content systems that power your HCP engagements. Talk to us about your specific launch challenge.
Pre-launch
Set up for success. Get the core strategy with customer profiles, channel selection and sequencing, message creation and orchestration, and analytics to track engagement.
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Launch strategy
Get the core strategy with customer profiles, channel selection and sequencing, message creation and orchestration, and analytics to track engagement.
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Content ecosystem
Meet HCP expectations for personalised engagement with a modern content ecosystem. Anthill can help with: MLR optimisation, generative AI solutions, content authoring, and design systems.
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Affiliate engagement
Empower everyone to act. Anthill engages affiliates to ensure everyone fully understands, supports and implements your launch strategy.
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How can we help?
Healthcare product launch success is built on operational excellence. Every step — from devising the digital engagement strategy to each moment of HCP interaction — needs to be perfect. Companies that achieve this level of excellence operate with a competitive advantage and exceed expectations.
Access Anthill’s proven launch capabilities.
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Modular Content
Deliver the perfect HCP experience
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Product Launches
Effective Product launchesDeliver the perfect HCP experience
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Veeva Services
Deep integrations with the Veeva platform
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Customer Journeys
Solve specific marketing challenges
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