Unlock AI & Automation in healthcare marketing.
Transform healthcare delivery with AI-powered analytics, secure predictive insights, personalized patient engagement, and scalable solutions.
AI That Understands Pharma. Create Faster, Stay Compliant.
AI-enabled pharma marketing
Anthill understands the tremendous opportunity of AI to accelerate pharma marketing and better engage HCPs by meeting their individual needs at scale. Our solutions unlock the potential of AI in HCP engagement — enabling marketers to free themselves from managing the content supply chain and focus on actively meeting their customers' needs.
Pharma marketing is too specialised for generic solutions. Anthill’s AI products and services are industry specific, solve real pharma marketing challenges, and are tailored to each company’s requirements. Our approach is to work closely with healthcare companies, enabling you to harness the power of AI in a way that is safe and meets the realities of pharma marketing — accounting for MLR, localisation, and complex marketing environments.
“With what you’ve already got, we can go somewhere really fascinating.”
— Tor Kristensen, Anthill CIO
Leverage your investments
Progressing quickly from initial experiments, pharma companies have established clear AI use cases. Leading companies are now integrating AI intelligently into their established systems and practices, using the technology to achieve long-held ambitions and solve pressing business challenges.
Increase content use
Unlock value by improving content visibility and access
Deliver the right message to the right person in the right way
Increase content use
Repurpose content and generate tactics in high volumes
Build an ecosystem of connected digital channels
Simplify localisation
Empower markets to generate compliant content in local languages
Create tailored experiences for specific HCP profiles
Increase relevance
Easily produce content for specific customer groups & profiles
Orchestrate channels around customer needs
Expand in-house production
Reduce agency dependency by empowering teams to build tactics
Match content to specific customer profiles
Enable omnichannel
Generate content in the volumes required by personalised strategies
Track HCP interactions to improve marketing and services
Accelerate your marketing with Arcane
Arcane is Anthill’s pharma AI solution. It enables you to unlock AI’s potential in pharma in a safe, simple, and easy way. Arcane solves pharma’s content discovery, reuse and creation challenges. Arcane reduces costs, removes complexity, and accelerates production — providing compliant content in the high volumes required by today’s personalised marketing strategies.
Content discovery: Synchronise your global content, making it fully accessible in over 30 languages. As a result, people across your organisation can simply ask Arcane for whatever they need—no matter where it was created— and access it, fully translated in seconds.
Content generation: Generate content and build tactics. You can instruct Arcane to create new tactics that leverage existing approved assets—and provide them according to your design systems, template specifications, and MLR requirements.
In recognition of our innovative work in pharma AI, Anthill was one of the first companies selected for Veeva’s new AI Partnership Program. As the result of the partnership, Veeva customers can apply Anthill’s GenAI solutions to their Veeva PromoMats & MedComs content — enabling companies to discover, learn from, translate, create, and share content more easily than ever before.
Pharma AI consultancy
Anthill enables you identify the relevant use cases for AI and implement the solutions. Our consultancy combines Anthill’s recognised AI technology expertise with a deep understanding of the life sciences.
In other words, we understand pharma business processes and how AI can transform them. As a result, our solutions solve pressing pharma marketing challenges and enable you to act on long-held ambitions.
The 3 building blocks of pharma omnichannel product launches
Learn the 3 building blocks of pharma omnichannel product launches
AI and pharma omnichannel
Anthill’s AI services enable you to build the large content libraries required by omnichannel strategies and respond to HCP preferences with highly-targeted communications. For example, AI makes ‘content versioning’ highly efficient. One piece of ‘neutral’ copy — with all the claims in place — can become 10, 20, 30 or more pieces of content in any language you require. As a result, you can now meet the needs of very different HCP profiles and respond to highly-specific contexts.
AI can then help you assemble that content into complete tactics — dealing with the complexity of matching the right content to the right profile for you. For example, you can prompt an AI to generate an email, in any language, targeted to cardiologists who have attended a recent congress. Or you can be more specific and request a series of three emails that each explore different aspects of the knowledge provided at that event.
AI and pharma omnichannel
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In the past, digital channels worked independently — operating as silos of information. An HCP would see roughly the same messages in each channel and be required to search and sort the information themselves. This multichannel approach is now being replaced by omnichannel. Omnichannel is a digital ecosystem in which channels and content connect.
This enables a new way of working. You no longer repeat the same information everywhere. Instead, you move people through your ecosystem — designing customer experiences that, by responding to different profiles, are more relevant and engaging.
For example, an HCP receives an approved email with information relevant to their specific interests. They then click a CTA to a website that has more detailed information. Later they receive an invitation to a remote detailing session. During this meeting, the rep invites the HCP to a webinar that presents the latest scientific data. In this way, the content and channels are all related but the story builds over time. This encourages HCPs to keep exploring.
"In pharma marketing, delivering the right message through the right channel isn't optional — it's essential."
During this meeting, the rep invites the HCP to a webinar that presents the latest scientific data. In this way, the content and channels are all related but the story builds over time. This encourages HCPs to keep exploring.
By automating tactic creation in this way, you can respond faster to the market and free agencies to focus on where they provide the most value: strategic thinking and breakthrough creative. As a result, AI can transform your omnichannel customer journey planning and the elevate the quality of customer experiences you provide. HCPs will notice the difference.
How Arcane enables omnichannel.
Tor Kristensen, Chief Innovation Officer at Anthill talks about how Arcane supports generation of content in the high volumes required by omnichannel.
What we offer.
Anthill AI Services.
Best in
Apply AI technologies to revolutionise your marketing and access the full potential of omnichannel in a safe, fast and efficient way. Partner with Anthill to make it happen. With a long history of continual innovation in pharma, we understand how to get great ideas implemented in healthcare.
Complete process
Get the strategy, detailed project plan, timelines and relevant milestones that ensure everything runs on schedule.
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Content library
Access the potential of generative AI in a safe and compliant way to rapidly build large content libraries required for omnichannel.
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AI content assembly
Get a solution that enables you to rapidly assemble on-brand and approved assets into marketing tactics.
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Implementation
Activate your AI marketing systems with affiliate training that builds the skills and confidence to implement locally.
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How can we help?
Anthill can partner with you throughout the AI process — providing project planning, AI expertise, technical solutions and creative know-how. Whether you want to expand your content volume with generative AI, speed tactic creation with AI asset assembly or enable more data-driven engagements, we can help.
Learn what’s possible.
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Modular Content
Deliver the perfect HCP experience
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Product Launches
Effective Product launchesDeliver the perfect HCP experience
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Veeva Services
Deep integrations with the Veeva platform
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Customer Journeys
Solve specific marketing challenges
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Looking for a different service?
Request a call with a consultant.
