Enable AI & Automation in healthcare marketing.
Transform HCP engagement with on-demand, personalised experiences.
AI designed for pharma.
Move ahead, stay compliant.
AI-enabled pharma marketing
Anthill Cloud puts AI to work across the entire content lifecycle — so marketers can stop managing the content supply chain and start meeting HCP needs at scale. Arcane generates and translates compliant content in seconds, Activator assembles it into governed, on-brand tactics, and Amplify delivers it as personalised, always-on HCP experiences. Together, they form one unified omnichannel platform built for pharma.
Pharma marketing is too specialised for generic AI tools. Every product inside Anthill Cloud is purpose-built for life sciences — engineered to solve real pharma marketing challenges and configured to each company's requirements. That means you can harness AI safely, in a way that accounts for MLR, localisation, and the complexity of regulated marketing, without adding new vendors or workarounds to your stack.
“With what you’ve already got, we can go somewhere really fascinating.”
— Tor Kristensen, Anthill CIO
AI use cases
Progressing quickly from initial experiments, pharma companies have established clear AI use cases. Leading companies are now integrating AI intelligently into their established systems and practices, using the technology to achieve long-held ambitions and solve pressing business challenges.
Increase content use
Unlock value by improving content visibility and access
Deliver the right message to the right person in the right way
Lower production costs
Repurpose content and generate tactics in high volumes
Build an ecosystem of connected digital channels
Simplify localisation
Empower markets to generate compliant content in local languages
Create tailored experiences for specific HCP profiles
Increase relevance
Easily produce content for specific customer groups & profiles
Orchestrate channels around customer needs
Expand in-house production
Reduce agency dependency by empowering teams to build tactics
Match content to specific customer profiles
Enable omnichannel
Generate content in the volumes required by personalised strategies
Track HCP interactions to improve marketing and services
Accelerate your marketing with Arcane
Arcane is Anthill Cloud's AI engine for pharma content. It gives you a safe, simple way to unlock AI's potential — solving pharma's content discovery, reuse, and creation challenges, and reducing the cost and complexity of producing content at the volume today's personalised omnichannel strategies demand.
Content discovery
Synchronise your global content, making it fully accessible in over 30 languages. People across your organisation can simply ask Arcane for whatever they need — no matter where it was created — and get it, fully translated, in seconds.
Content generation
Generate content and build tactics on demand. Arcane creates new tactics from your existing approved assets, formatted to your design system, template specifications, and MLR requirements — ready for Activator to assemble and Amplify to deliver.
Veeva AI Partner
In recognition of our innovative work in pharma AI, Anthill was one of the first companies selected for Veeva’s new AI Partnership Program. As the result of the partnership, Veeva customers can apply Anthill’s GenAI solutions to their Veeva PromoMats & MedComs content — enabling companies to discover, learn from, translate, create, and share content more easily than ever before.
AI, built into Anthill Cloud
Anthill Cloud applies AI to the pharma marketing processes that matter most — combining recognised AI technology with a deep understanding of life sciences. Arcane, Activator, and Amplify work together as one platform, so every capability below comes built in, not bolted on as a separate engagement.
The 3 building blocks of pharma omnichannel product launches
Discover how to establish the foundations for launch success
AI and pharma omnichannel
Anthill Cloud helps you build the large content libraries required by omnichannel strategies and respond to HCP preferences with highly targeted communications. For example, AI makes ‘content versioning’ highly efficient — one piece of ‘neutral’ copy, with all the claims in place, can become 10, 20, 30 or more pieces of content in any language you require. As a result, you can now meet the needs of very different HCP profiles and respond to highly specific contexts.
By automating tactic creation this way, Arcane and Activator let your team respond to the market faster and redirect their time to strategy and HCP experience — the work that moves the needle most. As a result, AI can transform your omnichannel customer journey planning and elevate the quality of every experience you deliver. HCPs will notice the difference.
How Arcane enables omnichannel
Tor Kristensen, Chief Innovation Officer at Anthill talks about how Arcane supports generation of content in the high volumes required by omnichannel.
What we offer.
Anthill AI services.
Best in
Apply AI technologies to transform your marketing and unlock the full potential of omnichannel — safely, quickly, and efficiently, on one connected platform. Arcane, Activator, and Amplify work together as Anthill Cloud, so every AI capability you need is already built for pharma.
Unified platform
Get one connected system for strategy, planning, timelines, and delivery.
Powered by Arcane.
Content library
Access the potential of generative AI, safely and compliantly, to rapidly build the large content libraries omnichannel requires.
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AI content assembly
Rapidly assemble on-brand,approved assets into ready-to-run marketing tactics.
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Implementation
Activate your AI marketing systemswith hands-on training that builds the skills and confidence to run them locally.
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How can we help?
Anthill Cloud supports you throughout the AI journey — with project planning, AI expertise, and technical implementation, all built on Arcane, Activator, and Amplify. Whether you want to expand your content volume with generative AI, speed tactic creation with AI asset assembly, or enable more data-driven engagements, we can help.
Book a demo
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Best in
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Omnichannel
Deliver connected, personalised HCP experiences at scale with Anthill Cloud
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Modular Content
Build once, approve once, deploy everywhere — faster MLR cycles and lower cost per tactic
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Product Launches
Launch faster and reach every HCP — powered by Amplify, Arcane, and Activator
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Veeva Solutions
Deep integration between Anthill Cloud and Veeva Vault for a seamless content supply chain
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Customer Journeys
Map and activate tailored HCP journeys that respond to individual behaviour and needs
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Content Excellence
Raise the quality, consistency, and compliance of everything your marketing team produces
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AI & Automation
Raise the quality, consistency, and compliance of everything your marketing team produces
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Do you have a specific challenge?
Contact an Anthill consultant.
