AI-generated brand images.

Global brands need to communicate using personalized and relevant messaging that connects with audiences in local markets. Yet most brand teams face time and budget limitations that prevent them from meeting this ambition. Marketers are often limited to using a few general pictures to represent people from multiple countries and regions.

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For example, it is not uncommon to use just three images to represent HCPs in over 20 markets. Such a limited image set will often exclude women and cannot account for the cultural, racial, and religious diversity of different regions. These constraints are problematic because your assets appear less relevant — and may even be considered discriminatory and exclusionary.

We use our understanding of your brands' visual language as a starting point and, based on a discussion around your goals, quickly deliver completely new image assets that fit into your existing visual communications.

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Anthill has developed custom models, workflows and post-processing steps that allow us to apply generative Al techniques — along with our expertise in life science visual communication — to deliver targeted emotive image libraries at scale.

Beyond broad categories such as gender and ethnicity, you can precisely specify image requirements. We can fine-tune assets according to criteria such as age, height, and weight. And facial expression too can be adjusted to meet the needs of different markets or ensure that an image conveys precisely the right mood for a campaign.

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Likewise, we can adjust clothing or any objects in an image. In this way, assets can properly represent local clothing styles or correctly show how HCPs dress, e.g. a doctor's 'white coat' might actually be blue or green in some countries. This ability to control for colour also enables you to match brand identity. For example, you can specify images to directly convey brand colours. Or use a colour palette that compliments your brand colours, enabling easy asset creation.