In our new 100% digital reality, where the usual F2F interaction between medical representatives and HCP have become impossible approved email campaigns are the #1 communication channel for pharma. The ratio of the information impact delivered through email is pretty high – up to 80% for the age group 35-40 years and 76% for the group 50+ (source: Intelligent HCP Engagement in Europe, Veeva).

Creating and launching an effective email template can be a challenge. It is not as simple as drafting a message and hitting ‘send.’ You need to ensure it delivers value to HCPs, is easy to consume, has a clear call to action, and is compliant. As for the pharma brand teams – it should be easy for them to create and localize while providing behavioral insights along the way. Above all, it should align with the brand strategy and deliver actionable insights.

In this on-demand webinar, we discuss:

• How to make sure that Approved Email is a part of a connected customer journey and fits within your broader MCM strategy.
• Important things to consider from an internal point of view: alignment to brand strategy, meeting customer expectations and needs, gathering actionable insights.
• Efficient engagement with HCPs: how to create key messages and CTA that resonate with your audience. What are the important metrics to look at?
• Why UX is important: how to get HCP open, read, and engage with the email.