In this article

15

min. read

28:56

Innovative channels in pharma

Published

Unlock now

Unlock full video

Get the whitepaper

Submit your contact details to watch the entire webinar.

Submit your contact details to download the whitepaper.

View full video

Custom button here

Heading 2

‍

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ordered list

Item 1
Item 2
Item 3

Unordered list

Item A
Item B
Item C

Bold text

Emphasis

^Superscript

asdasda

_Subscript

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

This is some text inside of a div block.

Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Build the digital ecosystem and omnichannel experience for my key brands

Engage affiliates and empower them to create local omnichannel strategies

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Extend HCP communication with self-detailing and chatbots technology

The appetite for digital communication in Pharma is growing. Physicians are interested in valuable information Pharma can provide, but increasingly through their preferred channels and at their convenience. At the same time, only 66% of HCPs are visited by reps, leaving 34% of unvisited HCPs with the potential to be reached through other innovative channels.

In this webinar we will discuss:

New technologies in Pharma marketing that help you to better engage with HCPs and extend HCP reach.
AI, chatbots, self-detailing.
What are the most common challenges for traditional e-detailing effectiveness.
How to fill in the communication gap between reps visit, and provide 24/7 access to important digital content that can help build a meaningful relationship with HCPs.

Watch full recording

Get the whitepaper

Submit your contact details to watch the entire webinar.

Submit your contact details to download the whitepaper.

View full video

Meet the experts

Novo Nordisk

Alejandra Betancourt

Global VP Content Excellence and Innovation

Anthill

Tor Kristensen

Chief Innovation Officer

Save for later

Get a PDF version of this content.

Talk to an expert

Are you leveraging all channels?

See
product
in action.

See
product
in action.

See
product
in action.

Speak to an expert and get an in-depth evaluation of your omnichannel setup.

Match content to HCP profiles for personalisation

Orchestrate channels to deliver content effectively

Increase your marketing impact and value to HCPs

See
product
in action.

See
product
in action.

See
product
in action.