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How "Thinking Modular" might ease digital content overload

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Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Build the digital ecosystem and omnichannel experience for my key brands

Engage affiliates and empower them to create local omnichannel strategies

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Modular content approach in multi-channel marketing strategy

As content marketing practices mature, pharma companies are looking for new ways to improve content performance, meet short time-frame requirements, and test new ideas and messaging.

Modular content creation, management, and configuration enable faster content time-to-market allowing pharma to meet HCPs’ information demands by leveraging content assets across multiple channels.

Together with Veeva, LEO pharma, Grunenthal and NovoNordisk we had an expert panel discussion on:

Digital content challenges
Aligning tactics with the multichannel strategy
Repurposing existing content for the greatest reach and engagement
Customer experience as a key differentiator

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Meet the experts

Novo Nordisk

Morten Kruse Sørensen

Global Director Multichannel Excellence and Operations

Grünenthal

Florent Edouard

SVP, Global Head of Commercial Excellence

Astellas

Huw Jenkins

Director, Content Strategy

LEO Pharma

Kasper Jerlang

Head of Global Digital Marketing and Engagement

Pharmaphorum

Dominic Tyer

Creative and Editorial Director

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