HCP micro-journeys

hcp-micro-journeys

Whitepaper

Omnichannel

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15

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HCP micro-journeys

Anthill

Editorial Team

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Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

This is some text inside of a div block.

Build the digital ecosystem and omnichannel experience for my key brands

Engage affiliates and empower them to create local omnichannel strategies

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Build the digital ecosystem and omnichannel experience for my key brands

Actionable omnichannel – for everyone

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‘HCP micro-journeys’ take the ambition of full omnichannel marketing — orchestrated and personalised engagement — and realise it in a very practical way. Rather than building a full content ecosystem, we design specific content sequences for clearly defined business objectives.

6 micro-journeys defined

This mini-guide explains the concept — highlighting the benefits that Anthill clients are getting — and provides 6 clear examples.

We take 6 common marketing problems and demonstrate how to solve them with micro-journeys. Each journey is visualised, so you can see how it works.

Grow marketing consents

Drive web portal traffic

Increase post-call interaction

Engage ‘no call’ HCPs

Increase KOL webinar value

Re-engage ‘stalled’ HCPs

Get the mini-guide

‍Learn how HCP micro-journeys can build your omnichannel competences, meet HCP expectations for connected experiences, and solve pressing pharma marketing challenges — all in one easy-to-implement way.

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