Webinar
15
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Generative AI, personalisation, and modular content

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Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

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Build the digital ecosystem and omnichannel experience for my key brands
Engage affiliates and empower them to create local omnichannel strategies
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands

This webinar explores ways that pharma executives can upgrade their thinking for a new era of content — and learn practical techniques to start building the next-generation content ecosystem.

Discussions focus on how to design smarter management systems, navigate regulatory challenges, create intelligent content hubs, and anticipate the evolving needs of our audiences.  

With the rapid development of AI technologies the dream of a fast, relevant, and efficient content ecosystem is closer to reality than ever. But the human factor still matters.  

Companies are seeking to find the sweet spot where technology supports their goals without overshadowing human judgement, which drives truly impactful decisions. The opportunity is to integrate human expertise with AI's efficiencies and enact strategies that were previously completely out of reach.

Watch the webinar for a sneak peek at pharma's future content ecosystem.

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Get the whitepaper

Submit your contact details to watch the entire webinar.

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Meet the experts

Novo Nordisk

Alejandra Betancourt

Global VP Content Excellence and Innovation
Bayer

Julian Hecker

Digital & Content Strategy Lead
Anthill

Tor Kristensen

Chief Innovation Officer
MSD

Cyril Mandry

Senior Director Global Digital Marketing & Omnichannel Customer Engagement

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