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15
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61:28

Beyond the AI hype

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Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

Reach

Digital advertising
Marketing email
Social media
3rd party networks

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

Reach

Deliver a better experience by connecting channels & content.

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Reach

Deliver a better experience by connecting channels & content.

Customer understanding

Track HCP interactions to improve marketing and services.

Reach

Deliver a better experience by connecting channels & content.

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Build the digital ecosystem and omnichannel experience for my key brands
Engage affiliates and empower them to create local omnichannel strategies
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands
Build the digital ecosystem and omnichannel experience for my key brands

Combine the promise of technology with the reality of pharma implementation

Innovation is booming, but so are expectations. The inevitable truth is that AI won’t make everything faster, cheaper, easier, and better for our industry. At least, not right away.

All new technologies run along a hype cycle. AI has hit us with the rush of a technology trigger, peaked our inflated expectations, and could be about to drop us into the trough of disillusionment. However, the cleverest companies will skip the curve.

This session will show you how to do just that. By taking an agile and flexible approach to innovation and joining in a collaborative partnership with tangible MVPs, it is possible to move fast into the future of AI applications.

We’ll look into some of the options that companies have going forward in omnichannel excellence and content creation, and consider the opportunities on offer from a new generation of tools that can help navigate pharma’s AI journey collaboratively in a way that gets you further faster than going it alone. Join us in this webinar to plan an effective future with new tools. It’s time to step back and take a fresh look at AI.

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Meet the experts

Merck Group

Christian Stuppy

Global Head of IT International Commercial & Execution
Otsuka

Jane Urban

Jane Urban Vice President, Customer Engagement Operations
Daiichi-Sankyo

Patrick Markt

Vice President Digital Excellence
Anthill

Tor Kristensen

Chief Innovation Officer

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